Dedicated Trade Event to the Clubbing and Entertainment Industry.

It provides the best marketing platform for you to present and demonstrate products and services including lighting, pro-audio equipment, food & beverages, design and decoration to buyers and decision makers representing night clubs, bars, pubs, hotels, trendy restaurants and cafes. The unique format comprises a Day and Night program with highly interactive trade show, conferences, speed dating and a DJ Festival, offers the most cost-effective networking and branding opportunities for you to position as market leaders in the Clubbing & Entertainment industry in Asia.


  • No.1: Ideal Networking Platform

    Meet the Who's who in the Clubbing and Entertainment Industry

    • More than 3,000 industry professionals will be gathering

    Supported by the Asian Club and Bar Association

    • More than 150 members by 2016
    • The Asian Club and Bar Awards—the first and Most Important Industry Recognization of its kind in China.
    • The Asian Club and Bar Award Ceremony — gathering the Who's who and the leading Club and Bars in Asia with unparalleled experience.

    Not only Reach Out to Night Clubs & Bars, Trendy Cafes & Restaurants, Hotels but also Gaming Operators

    Synergy with Global Gaming Expo (G2E) Asia 17 to 19 May 2016

    With the changing policy , Macau gaming operators have placed a strong emphasis on changing their strategies to diversify their business into integrated resorts and leisure industry.

    Food & Beverages, Design & Decoration, Sound, Lighting & Pro-Audio Equipment and Entertainment Technologies will be in great demand by the casino operators to enhance their business / property offerings.

    At MICS 2015

  • No.2: Cost – Effective Marketing and Branding Platform

    • Strong Media Partners from the Industry
      The Spirits Business
      And more…. ·
    • Other Marketing Channels
      Social media, Personal visits, EDM, DM, Telemarketing and
    • Cross Promotion with MICS Nightclub and Bar show in Macau. (6th edition)
      With the support of European Nightlife Association, UMIH, The World’s Finest Clubs, SILB and Spanish Nightlife Association.

      Leverage on its network with 45 media partners specialised in clubbing industry and over 50,000 fans on Facebook.
      10,742 visitors
    • Reinforce Your Market Leadership Through Sponsorships for the Asian Club and Bar Awards.

      Asia’s Best 15 Clubs Award
      Asia’s Best 15 Bars Award
      The Best Overall Experience
      The Most Popular Club / Bar Award
      The Best Club and/or Bar in the country / city
      The Outstanding Achievement to Macau Nightlife
  • No.3: Expand your market share in the Growing Asian Nightlife industry

    The increase in visitor per capita spending in ASIA have triggered entertainment growth across the region in countries / cities like Hong Kong, Macau, China, Indonesia, Philippines, Thailand, Singapore, Malaysia, Taiwan, South Korea and Japan.

  • No.4: Reinforce Your Market Leading Position

  • No.5: Meet Quality Buyers with Purchasing Needs

    Targeted Business Meetings

    • Hosted Buyer Programme -More than 100 Hosted Buyers over 3 day
    • Speed Dating Business Matching Programme – More than 150 round table business meetings over 3 days

    For more information about Exhibiting at MICS or Sponsorship, please contact Agnes Leung at agnes.leung@reedexpo.com.cn.


  • Contact Us

    Apply for a booth here or contact our sales representative:

    Ms.Vera Ng

    Tel:+86 755 2383 4581



We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.